Welcome To The Insights Partnership

HELPING COMPANIES STRATEGICALLY USE CONSUMER INSIGHTS TO MAKE BETTER BUSINESS DECISIONS

The Insights Partnership, LLC builds upon decades of experience extracting consumer insights and informing strategy across CPG, Retail, Restaurant, Media and Entertainment, Advertising, Academic and Not-for-Profit sectors.

Empowering Businesses with Insights, Experience, and Innovation

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Transforming Data into Actionable Insights for Global Brands

Paula Tripp is a highly regarded industry veteran, known for her expertise in transforming data into meaningful consumer and marketing insights. Paula’s career includes pivotal roles at Fortune 500 Brands including SVP Consumer Insights for BET Media Group (a Paramount Global Network), Head of Foundational and Menu Insights at McDonald’s and roles of increasing responsibility at Unilever, General Mills, and Information Resources Incorporated (IRI).

Paula leverages her decades of experience and connections with innovative research partners and tools in her venture, The Insights Partnership. Paula holds an Economics degree from the University of Illinois at Urbana Champaign and a Master of Science in marketing research from the University of Wisconsin – Madison. Paula is also a founding board member of the 40+ Double Dutch Club, a 501c3 organization developed to empower women over 40 in mental and physical health by inspiring Friendship, Fitness, Fun and Fellowship. 

 

Founder of The Insights Partnership 

Comprehensive, Customized Insight Solutions for Your Business

Leveraging Data, Expertise, and Innovation to Craft Powerful Consumer Strategies that Drive Impactful Business Decisions and Transformation

Paula’s List


Connecting research providers and buyers, Paula’s List simplifies finding the right partner with a focus on exceptional quality, verified reviews, and tailored project matches.

Consulting and Fractional Head of Insights Service

Guiding your research initiatives, our team offers interim support for project-based work as we ensure that your research needs are met by connecting you with the best providers and experts!

Marketing Research Internship Program


Curating practical experiences to help motivated high school and college students develop their career portfolios, we are now accepting business partners to expand internship opportunities in 2025!

Why Choose Us ?

We leverage our connections to get your most important projects accomplished.

At The Insights Partnership, we believe in the transformative power of data and insights. We’re looking for passionate, driven individuals who are ready to apply their skills and creativity to shape innovative consumer strategies. If you’re excited about the prospect of working on diverse projects across multiple sectors, and want to make a significant impact on businesses globally, we encourage you to fill out the form below and take the first step towards a fulfilling career with us.

INSIGHTS

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Client Side Connections

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Vetted Professional Partners

We provide you with a chance to expand your business

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Join Our team

We are always looking for top tier talent to join our team. Email us at info@theinsights partnership.com with your resume and career interests and we’ll see if we have a role for you.

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